Mac McLaurin, Creative Director

How did we help a Russian energy giant to soften its image and grow it’s appeal internationally?

 

Moscow based Gazprom International (a subsidiary of Gazprom, the largest natural gas producer in the world) wanted to refresh its brand to better compete for contracts around the globe. Our solution: a global advertising campaign, and multi-language, multi-media website rooted in the tagline “The World’s Natural Resource”, which was designed to create confidence and trust in the brand among world leaders and influencers.

Campaign Elements: Brand identity, mission statement, tagline, multi-language multimedia website, corporate videos, print, OOH, web animations and videos, collateral, promotional items