Mac McLaurin, Creative Director

How did we help raise awareness and expand treatment for the problem of opioid addiction? 


The opioid crisis has surpassed guns and car accidents to become the #1 cause of death in America, leading President Trump to declare the epidemic a public health emergency. Staten Island University Hospital organized a dedicated opioid and heroin addiction hotline, and tasked Fifteen Degrees with creating a PSA campaign to raise awareness and expand treatment for addiction and recovery.

Campaign Elements: cinema PSA, TV commercial, print ads, hospital posters, digital billboards, e-mail